A Proven Strategy on How To Design and Sell Service Agreements

A Proven Strategy on How To Design and Sell Service Agreements

March 19, 2020, 9:45 AM - 10:45 AM

Sands 309

The key to success in running a security integration firm is recurring revenue from service agreements. This lecture will outline the steps necessary to design the right program that will enhance operating profit (20-30%) and sell service plans to 90% of your clients. This includes design, nomenclature, contract design, proposal structure, commission plans and end-user pricing strategies. Everything is based on the real-life experiences of the lecturer, where he achieved 30% operating profits.

Learning Objectives:
1. Understand how to design a Full Service Agreement.
2. Understand pricing strategies, enabling them to dramatically improve their gross margins and operating profit.
3. Learn to sell service agreements to 90% of new clients.


  • Alan Kruglak


    Business Owner


    Mr. Kruglak has been in the integrated security systems business for 39 years. During this time, he has grown two security integration companies (GIC...


  1. Track
    Dealer, Installer, Integrator Business Development

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