Success Stories of Referral Programs that Work

Success Stories of Referral Programs that Work

April 12, 2018, 2:30 PM - 3:30 PM

Sands 309 Level 1


Referrals can be extremely powerful and prospective new customers are exponentially more apt to bu, when they are referred by a friend. What’s more, new referral clients tend to have higher retention rates. Referral programs are less expensive and resource-intensive — and more organic — than other traditional marketing tactics. When actively managed and measured, referral programs can work for you. In this session, hear from other integrators, dealers and marketing professionals who will share what’s working in their own referral programs.

Learning Outcomes:
1. Create a referral marketing program that will be a force multiplier for additional sales.
2. Develop a step-by-step actionable plan to implement referral marketing program on day 1 back at the office.
3. Communicate a formal referral program that works to existing and potential customers through low cost and high yield marketing channels.


  1. Show SIA Education@ISC


  1. Track
    Dealer, Installer, Integrator Business Development

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