Understanding the Evolving Do-It-Yourself Market

Understanding the Evolving Do-It-Yourself Market

April 11, 2018, 11:00 AM - 12:00 PM

Sands 309 Level 1

Language:
English

Do-It-Yourself (DIY) systems are creating competition across previously separated home automation sectors. The DIY channel continues to grow with new players every day. From the outside looking in this channel is compelling and appears less challenging than it really is. Most are unaware of the challenges and infrastructure required to compete in his sector. This session will explain the details, challenges, and required infrastructure necessary to become a viable competitor in this rapidly growing market. Points of discussion will include marketing, sales, hardware selection, backend services selection, provisioning, support, central station services and more. Attendees can expect to have a much clearer understanding of the commitment required to enter this market including the great rewards that it can produce when approached properly.

Learning Outcomes:
1. Examine steps required to enter the DIY home control and security systems market channel.
2. Construct a plan to compete and succeed as a DIY provider of home control and security systems.
3. Illustrate ways to market, sell, provision, support and meet the expectations of the demographic that is a significant element in the growth of this space.

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    Security Megatrends

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