Finding and Winning New Business

Finding and Winning New Business

April 10, 2018, 10:30 AM - 12:00 PM

Sands 307 Level 1


Consistent growth relies on hunting for, and winning new customers. One of the key elements to winning new business is identifying the right type of clients and creating a sales opportunity with them. In this workshop, learn specific methods that will enable you and your sales people to find and win new business, and new customers. It's not about hiring a rainmaker ... it's all about the week to week activity of your sales people, the approach they take to the market place, and the messaging they use to schedule appointments. The instructor will reference the dynamics of our marketplace today, and deliver a clear understanding of why sales people aren't scheduling appointments with new prospects any more.

Learning Outcomes:
1. Apply a modern-day approach and understanding to finding the right prospects and getting in the door.
2. Create a message that will increase their probability of getting a response from your prospective customers.
3. Attack the marketplace with a combination of new tools like social media, and classic techniques of like winning referrals and cold calling.


  • Chris Peterson


    Co-Founder and Principal

    Vector Firm

    Chris Peterson has over 20 years of experience in sales leadership, with a focus on security integrators, security manufacturers, and managed service...


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