The Art of Client Loyalty – How to Build, Earn, and Retain Loyal Clients - Conferences - ISC West | Las Vegas, NV

The Art of Client Loyalty – How to Build, Earn, and Retain Loyal Clients

The Art of Client Loyalty – How to Build, Earn, and Retain Loyal Clients

April 10, 2018, 11:30 AM - 12:30 PM

Location: Sands 309 Level 1

How likely are your clients to do repeat business with you? Loyal clients are your most valuable customers and happy customers spend more money and more often. A happy customer is someone that will bring their business back again and again, and cut down on your own efforts to attract new business since they are usually willing to refer others to you. In this session, attendees will examine how to create customer loyalty, how to determine the wants and needs of customers, and how to deal with difficult customers.

Learning Outcomes:
1. Recognize the traits of a loyal customer and the importance of customer loyalty to the success of an organization.
2. Develop strategies and techniques for determining the needs and wants of a customer.
3. Examine difficult personalities of customers and how to use that information to provide better service.


  • Tim Brooks


    Director of Sales, Eastern Region

    PSA Security Network

    Tim Brooks has been in the security industry for over 25 years. He started with an alarm company in metro Atlanta working in sales and operations. He...

  • Christine Lanning



    Integrated Security Technologies

    Christine Lanning leads an elite team of system integrators as President of Integrated Security Technologies - a woman-owned, small technology...

  • Jerrod Johnson


    Director of Investigations & Corporate Security Systems


    Jerrod W. Johnson, CPP, CPPM is currently the director of Global Investigations & Corporate Security for Petsmart where he oversees pet safety and...

  • Bruce Pontier


    Business Development Manager, Risk 360, North America

    AMAG Technology

    Bruce A. Pontier currently serves as Business Development Manager- North America for AMAG Technology.  He is primarily responsible for promotion and...


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