2012 New Product Showcase At ISC WEST Now Accepting Applications - Application Deadline Feb. 10, 2012

December 27, 2011

Rob Traister
Security Industry Association
(703) 647-8485

ALEXANDRIA, Va. – Applications are now being accepted for the 2012 SIA New Product Showcase (NPS) at ISC West, which will be held March 27-30 at the Sands Expo Convention Center in Las Vegas, Nevada. The application deadline is February 10, 2012.

Since 1979, the NPS has been the premier awards-based marketing program in the security industry. The 2012 category list has been updated to reflect changes in electronic security technology, including a new “Green Solutions” category. The new structure helps NPS participants to more easily determine the best category for their products. Judging panels composed of industry experts will select winners in each of these categories and will present the Judges' Choice Award and the event's highest honor -- the Best New Product Award. In addition, a special display area will be set up at ISC West where buyers can personally see the latest in security products.

“Surveys from previous years tell us that 95% of ISC West attendees want to see new products,” said Security Industry Association CEO Don Erickson. “The NPS at ISC West is a one-of-a-kind opportunity for vendors to show their customers the latest innovations at the most important security event of the year supported by SIA members, who are the industry’s technology leaders.” 

For designers, engineers and innovators of electronic security equipment and services, the NPS is an established, proven channel to launch new products and technologies. For less than the price of a half-page advertisement in one of the industry trade publications, NPS speeds the time to market by promoting new products and services in an integrated marketing communications campaign that brings buyers to NPS participants’ booths. It is a unique opportunity to gain valuable exposure among key decision makers within vertical commercial segments, as well as the government and institutional markets.

Fred Kreusch, Vice President of Sales and Marketing for DITEK Corporation, said. “Participating in the SIA New Product Showcase was an easy decision for DITEK. ISC West is the premier security tradeshow and the New Product Showcase award is the most coveted award in the industry. DITEK’s entry in the NPS provided show floor and marketing exposure to tens of thousands of ISC West attendees, the type of publicity not available through other organizations participating at the show.” DITEK won the "Best in Video Surveillance Hardware and Accessories” award at ISC West in 2011.

For the buying community – consultants, specifiers, integrators and security professionals (corporate or government) – NPS is a trusted and valued source for information on the latest products and technologies available.

The 2012 SIA New Product Showcase at ISC West is scheduled for March 27-30 at the Sands Expo and Convention Center in Las Vegas. SIA members save $1,000 off the registration fee.

For more information, or to download an NPS entry form, visit the NPS website.

The Security Industry Association (www.siaonline.org) is the leading trade group for businesses in the electronic and physical security market. SIA protects and advances its members' interests by advocating pro-industry policies and legislation on Capitol Hill and throughout the 50 states; producing cutting-edge global market research; creating open industry standards that enable integration; advancing industry professionalism through education and training; opening global market opportunities; and providing sole sponsorship of the ISC Expos, the world's largest security trade shows and conferences.

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