ISC West
March 22-25, 2022
Sands Expo, Las Vegas

SIA New Product Showcase

Application Process

Step 1:  Read the NPS policies to determine the eligibility of your product or service.

Step 2:  Complete an entry form and submit it to your ISC Sales Representative. The entry form secures your space in the NPS program.

Step 3:  Once your entry form is received, you will receive an email containing the link to submit your product information and technical specifications.

Step 4:  Present your product virtually to the NPS judging panel during your designated timeslot. Time slot will be mutually agreed upon and will take place between 10:00am - 5:00pm EDT during the week of June 7, 2021.The SIA New Product Showcase Virtual Awards Ceremony will take place on Thursday, June 17.


To participate in the New Product Showcase program, your company and new product must meet the following criteria:

  1. Each participating company must be a contracted ISC West 2021 exhibitor or meeting space exhibitor.
  2. The product or service entered in the New Product Showcase (NPS) program must have been released after March 30, 2020, and must be available for sale on or before the first day of NPS virtual show judging on June 7, 2021.
  3. SIA Membership needs to be obtained prior to June 7, 2021 in order to be eligible for the SIA member rate on the New Product Showcase.
  4. If, after registering for the New Product Showcase, a company discovers that the product or service entered will not be available for sale and shipment by June 7, 2021, its representative is required to notify the Security Industry Association (SIA) as soon as possible. The company has the option of continuing to promote the product on the NPS website, in the on-site display at ISC West, and in the NPS booklet (if prior to print deadline), but the product will not be eligible for any award. Failure to advise SIA that the product will not be available by June 7, 2021, may result in the company being disqualified from the 2022 NPS program and barred from future NPS programs for as many as 2 years.