ISC West
SIA
March 22-25, 2022
Sands Expo, Las Vegas

SIA New Product Showcase

Helpful Tips

APPLICATION TIPS

Make certain your product will be available for sale as of June 7, 2021. Please note that you may opt out of pre-show marketing opportunities. If you do not wish to have your product information placed on the website or in press releases, you must indicate this request on your application.

Answer every question. If you cannot answer a question, please explain the reason.

Be concise and direct in the application form. The application should contain detailed technical information that explains the unique qualities of the product. It should not be a marketing document. Focus your responses on what specifically sets your product apart from a design and engineering perspective. You are advised not to cut and paste your responses from sales and marketing materials. Be thoughtful.

Remember - SIA NPS judges are highly skilled and experienced in security technology design and application. It is a requirement of their position and each has a minimum of 10 years’ experience in the selection, purchase and/or installation of products within the category they are judging. To help your presenter best use the very limited presentation time with the judges, please advise him or her that the judges have reviewed the application and materials that your company submitted prior to judging. Have your presenter read the Presentation Tips.

PRESENTATION TIPS

BE PREPARED TO ANSWER DETAILED TECHNICAL QUESTIONS. Make certain you are the most appropriate person to present this product to the SIA NPS judges. This presentation needs to be technical in nature – it is not meant to be a marketing or sales presentation. Judges value a presenter with substantive knowledge over a well-polished presenter. SIA NPS judges are highly skilled and experienced in security technology design and application. It is a requirement for their position. Each judge possesses a minimum of 10 years experience in the selection, purchase and/or installation of products within the category that they are judging. Please be familiar with the application submitted by your company. The judges will have reviewed this information, and, in most cases, will have visited your website prior to your presentation. You should avoid duplicating the information your company has already submitted. Be direct and concise in your presentation. Focus on what specifically sets your product apart. You are advised not to pull content from sales and marketing materials.

Explain what is new about your product. Convey what value it brings to the category and why you selected the category for your entry. Allow 50-70 percent of your presentation time for judges' questions. Live demonstrations are best. Judges want to see your product in action whenever possible; they do not want to be handed a plastic, hollow, inoperable prototype, and they do not want to rely on photographs of the products.

BE ON TIME. Plan to arrive 10-15 minutes early for your presentation. Enter the judging room prepared to begin – computers should be powered up with the application open and running, and equipment should be ready for immediate demonstration.

Introduce yourself quickly and move directly into your presentation. You may bring additional pieces of literature to the presentation. Judges will already have the materials your company submitted in the online application.