SIA NEW PRODUCT SHOWCASE

Welcome to the official website of the Security Industry Association's (SIA) New Product Showcase (NPS), the security industry's premier awards-based marketing program. The NPS was established in 1979 to recognize innovative products, services and solutions in electronic physical security. Technologies showcased through this program are used in the protection of life and property in residential, commercial and institutional settings.

Each year at ISC West, the NPS program recognizes winners in several product and service categories and presents the prestigious Judges Choice and Best New Product awards. The NPS also offers a special physical display area where buyers can discover the latest in security products.

Why Enter the SIA New Product Showcase?

Entries reviewed by 30+ independent judges
Your product displayed at ISC West
Tens of thousands of potential buyers at the show
Opportunity for Best New Product, Judges' Choice and category recognition
Discounted entries for SIA members

2021 AWARD CATEGORIES

AWARD POLICIES

APPLICATION PROCESS

HELPFUL TIPS

BENEFIT FOR DESIGNERS, ENGINEERS, AND INNOVATORS

For the designers, engineers and innovators of electronic security equipment and services, the NPS is an established, proven channel for launching new products and services. For less than the price of a half-page advertisement in an industry trade publication, the NPS speeds the time to market by promoting new products and services through an integrated marketing communications campaign that brings buyers to your ISC West Booth. Gain valuable exposure for your product among key decision makers within vertical commercial segments, as well as in government and institutional markets.

BENEFIT FOR BUYING COMMUNITY

For the buying community - consultants, specifiers, integrators, and security professionals (corporate and government) - the NPS is a trusted and valued source for information on the latest products and technologies available. Visit this site prior to ISC West to research and plan your ISC Show experience. After the Show and throughout the year, visit our website to find the security solutions you need.

For any additional questions, contact your ISC Sales Representative today or a member of the Security Industry Association team at the information below.

Joe Gittens
Phone: 301-804-4709
Email: jgittens@securityindustry.org