ISC West
March 22-25, 2022
Sands Expo, Las Vegas


Welcome to the official website of the Security Industry Association's (SIA) New Product Showcase (NPS), the security industry's premier awards-based marketing program. The NPS was established in 1979 to recognize innovative products, services and solutions in electronic physical security. Technologies showcased through this program are used in the protection of life and property in residential, commercial and institutional settings.    

With ISC West 2021 now taking place July 19-21 at the Sands Expo in Las Vegas, we recognize it is still important for you to introduce your latest products into the marketplace, before we are able to reconnect again in-person. Therefore, we have decided to once again hold the SIA New Product Showcase program virtually this year! See below for more details on this year’s SIA New Product Showcase program. 

Why Enter the SIA New Product Showcase?

  • Over 30 different categories to enter into
  • Entries reviewed by 30+ independent judges
  • Your product displayed at ISC West
  • Tens of thousands of potential buyers at the show
  • Opportunity for Best New Product, Judges' Choice and category recognition
  • Discounted entries for SIA members

2021 Timeline:

  • Submission Deadline: April 16
  • Virtual Judging Week: Monday, June 7
  • Virtual Awards Ceremony: Thursday, June 17
  • ISC West: July 19-21, 2021 


For the designers, engineers and innovators of electronic security equipment and services, the NPS is an established, proven channel for launching new products and services. For less than the price of a half-page advertisement in an industry trade publication, the NPS speeds the time to market by promoting new products and services through an integrated marketing communications campaign that brings buyers to your ISC West Booth and Company Website. Gain valuable exposure for your product among key decision makers within vertical commercial segments, as well as in government and institutional markets.

New for 2021! Elevate your brand exposure by upgrading your SIA NPS submission to include a 3-5 minute pre-recorded video presentation of your new product entry.


For the buying community - consultants, specifiers, integrators, and security professionals (corporate and government) - the NPS is a trusted and valued source for information on the latest products and technologies available. Get started exploring this year's SIA NPS product submissions, including our NEW featured product video submissions, and view the on-demand SIA New Product Showcase Virtual Awards Ceremony today. 

For inquiries regarding ISC West
SIA New Product Showcase Entries:

Trish Moubayed
ISC Security Events

For inquiries related to product judging, schedules/timeline, marketing, or general information:

Cameron Walker-Miller
Security Industry Association (SIA)

For inquiries related to SIA  Membership:

Kevin Murphy
Security Industry Association (SIA)

Visit to contact your sales representative directly.