SIA New Product Showcase

Welcome to the official website of the Security Industry Association's (SIA) New Product Showcase (NPS), the security industry's premier awards-based marketing program. The NPS was established in 1979 to recognize innovative products, services and solutions in electronic physical security. Technologies showcased through this program are used in the protection of life and property in residential, commercial and institutional settings.

Each year at ISC West, the NPS program recognizes winners in several product and service categories and presents the prestigious Judges Choice and Best New Product awards. The NPS also offers a special physical display area where buyers can discover the latest in security products.

Bringing Innovation to the Forefront


Benefit for designers, engineers and innovators

For the designers, engineers and innovators of electronic security equipment and services, the NPS is an established, proven channel for launching new products and services. For less than the price of a half-page advertisement in an industry trade publication, the NPS speeds the time to market by promoting new products and services through an integrated marketing communications campaign that brings buyers to your ISC West Booth. Gain valuable exposure for your product among key decision makers within vertical commercial segments, as well as in government and institutional markets.

Benefit for buying community

For the buying community - consultants, specifiers, integrators, and security professionals (corporate and government) - the NPS is a trusted and valued source for information on the latest products and technologies available. Visit this site prior to ISC West to research and plan your ISC Show experience. After the Show and throughout the year, visit our website to find the security solutions you need.

SIA NPS Contact Information


For inquiries regarding New Product Showcase Entry, please contact:

Joe Gittens
Phone: 301-804-4709
Email: jgittens@securityindustry.org

New Product Showcase Application Process


Step 1: Read the NPS policies to determine the eligibility of your product or service.
Step 2: Complete an Entry Form and submit it to Trish Moubayed by email or fax at +1 203 840 5916. The entry form secures your space in the NPS program.
Deadline: Friday, January 10, 2020*
Step 3: Once your Entry Form is received, you will receive an email containing the link to submit your product information and technical specifications. The deadline to submit your product information is February 15, 2019
Step 4: At ISC West: Product presentations to judges on Tuesday, March 17 2020 (beginning at 8:30 am) and NPS Awards Ceremony on March 18, 2020 located on the ISC West Main Stage.

Why Enter the SIA New Product Showcase Awards?


  • Entries reviewed by 30+ independent judges
  • Your product displayed at ISC West 2020
  • Over 30,000 potential buyers at the show
  • Opportunity for Best New Product, Judges’ Choice and category recognition
  • Discounted entries for SIA members

Eligibility


To participate in the New Product Showcase program, your company and new product must meet the following criteria:

  1. Each participating company must be a contracted ISC West 2020 exhibitor.
  2. The product or service entered in the New Product Showcase (NPS) program must have been released after April 12, 2019, and must be available for sale and shipment on or before March 17, 2020.
  3. If, after registering for the NPS, a company discovers that the product or service entered will not be available for sale and shipment by March 17, 2020, its representative is required to notify the Security Industry Association (SIA) as soon as possible. The company has the option of continuing to promote the product on the NPS website, in the on site display at ISC West, and in the NPS booklet (if prior to print deadline), but the product will not be eligible for any award. Failure to advise SIA that the product will not be available by March 17, 2020, may result in the company being disqualified from the 2020 NPS program and barred from future NPS programs for as many as 2 years.

Note: To receive the discounted SIA member rate, exhibitors must be a SIA member by January 25, 2019


NPS PRODUCT CATEGORIES - 2020

Category Name

Description

Access Control Software, Hardware, Devices & Peripherals – Wired

Electronic systems software, panels and devices used to monitor and/or control physical access points and manage databases and/or field hardware for the physical control and tracking of personnel access to facilities or other controlled assets.  Includes stand-alone, networked, virtual / cloud, and appliance-based systems, readers, turnstiles, electromechanical portals, REX devices, lock releases, power supplies, and other access control door peripherals.  Excludes wireless solutions.

Access Control Devices & Peripherals Hardware – Wireless

Products defined in the Access Control Software, Hardware, Devices & Peripherals category that operate or transmit data via wireless protocols (e.g. RF, Bluetooth, Low- Energy Bluetooth, Microwave, WiFi, NFC, laser).

Anti‐Terrorism / Force Protection

Products that reduce the vulnerabilities, risks, or consequences of threats associated with brute force attacks or other hostile actions against personnel, facilities, and critical information. Products in this category may include barriers, fences, or specialized materials that deter, detect, delay, or otherwise mitigate the effects of threats such as WMD(s), IED(s), ballistics, vehicular attacks, or other weapons.

Biometrics

Hardware and / or software used in the verification of identity for the purposes of access authentication or denial through the analysis of a person’s face, iris, retinal, finger, hand, vein, or other anatomical / physiological features.  May be a stand-alone, networked, or hosted / cloud-based solution and work in conjunction with other measures for multi-factor authentication, e.g. physical credentials, codes, or analytical feature-sets such as behavioral traits.

Commercial Monitoring Solutions

Hardware or software designed for use in the execution of security system monitoring or commercial applications. A monitoring product may be designed for use in the central station or locally by the user. Examples include alarm monitoring software and hardware, central station monitoring and video verification software.

Communications and Networking Solutions

Wired or wireless communication/signal transmission / networking solutions using any medium that provide more efficient, translation / conversion, cost effective, faster, reliable, distance and/or enhanced security in support of security systems / operations. This includes but is not limited to monitoring, command and control, detection, supervision, signal conversion, and/or technology enhancements.  Qualifying products might also leverage existing communications models like OSDP.

Convergence and Integration Solutions

Innovative solutions that enable integration between security systems, BMS / BAS, fire / life-safety, and / or IT environments, as well as products that support the features and benefits of multiple technologies operating together to appear as a single solution or data stream for the user. This includes but is not limited to the integration of a physical security system(s) with logical systems.  Solutions will ultimately produce actionable intelligence or other information not available through one system or another, or effectively create automated efficiencies that cannot be realized by one of the systems alone.

Data and Systems Security

Software applications, utilities, or hardware designed to promote the security of security by reducing vulnerabilities to cyber security breaches, failures in logical security measures, and/or the protection and encryption of security systems related data (in transmission or at rest), networking and / or communications.  This includes active or passive measures for the control, monitoring, tracking, identification, or blocking of attacks/breaches, and/or bridging of logical and physical security systems.  Solutions may include but are not limited to overall protection of data, threat detection and mitigation, compliance assurance, or change management and tracking.

Design, Diagnostic, and Installation Tools

Products and / or services that support the design, installation, testing, diagnostics/troubleshooting, or operation of a security products or systems.  This includes software programs, mobile system utilities, pre-application verification tools, wire/cable testers, installation tools, connectors, electrical performance/analysis, RF signal strength and analysis, and any other appurtenance to assist in the design, installation, diagnostics or maintenance of security systems and related support hardware.

Emergency and Mass Communication Systems

Products in this category are designed to facilitate notification of security, life safety, and critical customer messaging. Solutions may utilize various digital messaging technologies (such as email/text alerts, PC based messaging components), live or recorded voice communications, and various forms of message presentation/annunciation.  Communications may be targeted to select groups of recipients based on static/dynamic parameters or to the general public.  Products may include hardware, software, devices or services.

Emerging Technologies

Solutions imagined to be the next big product or service to advance or revolutionize the security industry. Solutions will be judged on their innovation and response to industry trends / needs (realized or projected), either as a direct-to-consumer / dealer or OEM channel product.  This category may also apply to core technologies from other industries that are being effectively applied to the Security and Life Safety markets.  Products must be showcased in the Emerging Tech Pavilion in the Venetian Ballroom at ISC West and , and a functional prototype of the product entry must be made available by the start of ISC-West.

Environmental Monitoring Systems

Systems, sub-systems or devices used in the detection of chemical, biological, and/or radiological elements/materials considered to represent possible life-safety hazards. This includes actuating devices, control devices, detectors, processing equipment or warning systems.

Fire / Life Safety

Solutions designed primarily for fire prevention, detection and notification. This includes fire controllers, smoke/heat detectors, sirens/annunciators, keypads, pull stations, sprinkler systems and voice evacuation systems. Solutions may operate via hard-wire or wireless protocols.

Hosted Solutions / Managed Services

Products and / or services for monitoring, management, storage, and intelligent control of security/life safety applications that eliminate the need for traditional on-premises client/server computing resources.  These products may also enable an external provider to manage some or all of the required systems administration and maintenance tasks for a security operation. Solutions may be network-based systems or "Cloud" services that provide various physical security system functions, security-related IT functions (e.g. archiving, data storage, raw computing capabilities) or comprehensive integrated security/facility management functions (programming, diagnostics, or repair support) through the use of virtualized and/or dynamically allocated resources ; public or private.

Identification Management and Credentialing (Non-Biometric)

Products shall include hardware and / or software used to facilitate the authentication of users and the provisioning of access credentials through manual or electronic means.  Products shall support the creation / production and / or management (i.e. tracking, distribution, provisioning, programming, or maintenance) of user credentials and the information associated with and / or stored on the credential.  Products may include but not be limited to cards, fobs, readers, keypads, printers, and software management solutions and may support multifactor authentication or enhanced use / security using multiple technologies, improved communications, encryption, or other means.  Excludes biometric-centric devices.

Intrusion Detection and Prevention Solutions (Physical) – Wired

Technologies used to detect and/or prevent unauthorized entry into a secure area; indoors or outdoors. This includes electronic systems and devices that support or interface with primary monitoring or command and control systems, as well as annunciators, arm / disarm stations, bells and sirens, and control communications.  Products or software solutions engineered to reduce the occurrence of false alarms.  Excludes wireless systems.

Intrusion Detection and Prevention Solutions (Physical) - Wireless

Products shall meet the definition for Physical Intrusion Detection and Prevention Solutions category but shall operate via wireless / non-wired protocols / mediums.

Key / Equipment Assets Management Solutions

Hardware and / or software specifically designed to manage keys or other assets through secure storage, assignment and use tracking, and reporting.  Products may include secure storage containers (safes, cabinets, racks) or software programs.

Law Enforcement / Public Safety / Guarding Systems

Products shall support the efficacy of law enforcement, public safety, guarding, or the protection of personnel in the performance of these duties through increased speed, improved reporting, or enhanced management of processes. Products may include hardware or software and can be wired or wireless.

Lock and Key Solutions

Mechanical devices, electro-mechanical locks, door hardware products or other security hardware, including mechanical computer locks, keyless locks, computer-activated key locking, and other hardware used for the security and safety of persons, materials or property.

Loss Prevention and Article Surveillance Solutions

Solutions that provide functions of article surveillance, inventory control or shoplifting deterrence and detection. Products may include wireless or wired devices, software, or other methods and means of reducing physical or intellectual property theft.

Mobile Solutions (Connected)

Applications running on a variety of mobile platforms (e.g. Android, IOS, Windows) that provide various monitoring, productivity, or management functions for access control, video, identity management, location services, or incident notification or response supported by a hosted application through wireless communications.  Excludes stand-alone applications.

Mobile Apps (Stand-Alone)

Applications running on a variety of mobile platforms (e.g. Android, IOS, Windows) that provide various monitoring, productivity, or management functions for access control, video, identity management, location services, or intrusion security systems or sub-systems.  These applications will reside on the mobile device and shall not be dependent on wireless connectivity to a host solution but may use feature-sets of the device such as GPS to facilitate their operation.  Excludes host-software connected applications.

Personal Protective Equipment

Garments or equipment designed to protect the wearer's body from injury. Hazards addressed by protective equipment include physical, electrical, heat, chemicals, biohazards, airborne particulate matter.

Smart Home Solutions

Hardware and / or software products (wired or wireless) that provide homeowners a higher level of convenience, safety and security.  Products may include audio/visual, communications (voice, IT networks, or data transmission), lighting and lighting controls, environmental monitoring and controls, various exterior subsystem control, and security technologies.  Solutions may provide customizable logic rules and may include various levels of interface / integration to dedicated security systems or  mechanisms for customer notification/messaging, and may support remote command and control via mobile or web-based interfaces.

Threat / Risk Management Software Applications

Stand-alone or integrated software applications used to identify threats / risks to the enterprise and provide actionable intelligence or instruction to the user to mitigate the risks and/or consequences to their operations through data sharing, data analytics, visual recognition, and/or mapping.

Unmanned – Drones & Robots

Aerial or ground vehicles / robots, or other unmanned mobile equipment solutions of all classes and categories that operate autonomously or via remote control to provide support of security operations through the use of visual, audio, and/or other sensors.  Products may also include hardware or software that aid in the operation or integration of these solutions into the security enterprise.

Unmanned – Drones & Robots Detection / Protection

Products that lawfully detect, track, interrupt, and / or defend against surveillance or trespass by aerial or ground vehicles / robots, or other unmanned mobile equipment solutions of all classes and categories that operate autonomously or via remote control.

Video Analytics

Video products engineered to autonomously gather, access, and analyze video data in relation to a pre-determined set of criteria to identify and evaluate authorized and / or unauthorized activity or behavior through simple algorithmic rule-sets or artificially intelligent means.  Products may be software or hardware-based, may be integrated into other products such as cameras and may be used in real-time or forensic applications. 

Video Surveillance Advanced Imaging Technologies

Cameras that provide advanced video capture technologies, such as thermal imaging, night vision, infrared, and radiometry.

Video Surveillance Cameras (HD / Megapixel)

Cameras of any resolution that provide high-definition video images for live or recorded use via network (e.g., Ethernet, IP) or direct cabling methods (e.g. coaxial, NTP).  Products may include single or multi-sensor units.

Video Surveillance Data Storage

Hardware, software, or virtual solutions for the storage of video surveillance data that introduce a new level of innovation of performance or user benefits (e.g. increased storage density, reduced cost(s), enhanced data management (storage or retrieval), redundancy / fault tolerance, or others)

Video Surveillance Hardware and Accessories

Video accessories such as monitors, lenses, positioning devices, mounts, enclosures or consoles that introduce a new level of innovation or user benefits (e.g. ease of installation, maintenance, reduced cost(s), enhanced ergonomics, or others)

Video Surveillance Management Systems

Hardware and software video management systems, including NVR, DVR, HVR, and virtual solutions for the management, display and distribution of video surveillance data.

Award Policies

Eligibility


  1. Each participating company must be a contracted ISC West 2020 exhibitor.
  2. The product or service entered in the New Product Showcase (NPS) program must have been released after April 12, 2019, and must be available for sale and shipment on or before March 17, 2020.
  3. If, after registering for the NPS, a company discovers that the product or service entered will not be available for sale and shipment by March 17, 2020, its representative is required to notify the Security Industry Association (SIA) as soon as possible. The company has the option of continuing to promote the product on the NPS website, in the on site display at ISC West, and in the NPS booklet (if prior to print deadline), but the product will not be eligible for any award. Failure to advise SIA that the product will not be available by March 17, 2020, may result in the company being disqualified from the 2020 NPS program and barred from future NPS programs for as many as 2 years.

Judging


  1. Presentations to the NPS judging panel will be made on Tuesday, March 17 2020. Each participating company agrees to make a representative available for its presentation time, which will be scheduled between 8:30am and 5:00pm on that date. (Presenters should plan on arriving in Las Vegas on Monday, March 16, 2020)

Awards


  1. Winning companies will, in addition to receiving an award, be sent an NPS logo for use in electronic and printed promotional materials. The logo will be sent via e-mail along with a guide to graphic standards within two weeks of the conclusion of ISC West.
  2. The presentation of an award to a product or service does not constitute endorsement of that product or service by the Security Industry Association or the New Product Showcase.

More Information


For more information about eligibility or the judging process, please contact Joe Gittens at jgittens@securityindustry.org or call 301-804-4709 .

2019 Award Winners

Best New Product

IPVideo Corporation - Booth #20001

Judges' Choice

Alcatraz AI - Booth #17121

NPS Merit Award
Axis Communications - Booth #14051


Access Control Devices & Peripherals

Adams Rite - Booth #8061


Access Control Devices & Peripherals Wireless
Nexkey, Inc. - Booth #41034


Access Control Software and Controllers
ReconaSense - Booth #33091


Anti Terrorism / Force Protection

IPVideo Corporation - Booth #20001
Honorable Mention
Ameristar Perimeter Security - Booth #9073

Cloud Solutions
Arcules - Booth #31079

Commercial Monitoring Solutions
CHeKT - Booth #21130

Communication Solutions
Honeywell - Booth #12031

Convergence and Integrated Software and Solutions
Johnson Controls - Booth #20005
Honorable Mention
PnewSoft, LLC. - Booth #41032

Cyber Security
Razberi™ Technologies - Booth #13127
Honorable Mention
Gallagher - Booth #22125


Design, giagnostic, and Installation Tools
AEM - Booth #40934


Emergency Communications Systems
Neosen Energy - Booth #41130


Environmental Monitoring Systems
IPVideo Corporation - Booth #20001


Fire/Life Safety
DITEK Surge Protection - Booth #6117


Hosted Solutions/Managed Services
Viakoo - Booth #33087


Intrusion Detection and Prevention Solutions
HSI Sensing - Booth #5046


Intrusion Detection and Prevention Solutions
Wireless Securitech Group, Inc. - Booth #27117


Mobile Apps
Nirovision - Booth #1098


Network Support Solutions
Southco, Inc. - Booth #24134


Outdoor Perimeter Protection
FLIR Systems Inc. - Booth #20060


Residential and Monitoring Solutions
Alula - Booth #22059

Threat / Risk Management Systems
Athena Security - Booth #15130

Unmanned
Cobalt Robotics - Booth #7134

User Authentication, Identification, Credentialing and Mgmt
HID Global - Booth #11063
Honorable Mention
CrucialTrak Inc. - Booth #16059

Video Analytics

Vintra- Booth #23125
Honorable Mention
ZeroEyes - Booth #40821

Video Surveillance Cameras HD (Megapixel)
Hanwha Techwin - Booth #14079
Honorable Mention
Bosch Security and Safety Systems - Booth #11053

Video Surveillance Cameras IP
Speco Technologies - Booth #20053

Video Surveillance Data Storage
ProActive Data Storage and Monitoring & IronYun - Booth #16133

Video Surveillance Hardware and Accessories
Dotworkz Sysems - Booth #L18

Video Surveillance Management Systems

Milestone Systems - Booth #18053


Video Surveillance Mobile Solutions

Vosker - Booth #14145

Application Tips

The completed application is due on January 10, 2020. Make certain your product will be available for sale as of March 17, 2020. Please note that you may opt out of pre-show marketing opportunities. If you do not wish to have your product information placed on the website or in press releases, you must indicate this request on your application.

Answer every question. If you cannot answer a question, please explain the reason.

Be concise and direct in the application form. The application should contain detailed technical information that explains the unique qualities of the product. It should not be a marketing document. Focus your responses on what specifically sets your product apart from a design and engineering perspective. You are advised not to cut and paste your responses from sales and marketing materials. Be thoughtful.

Remember - SIA NPS judges are highly skilled and experienced in security technology design and application. It is a requirement of their position and each has a minimum of 10 years’ experience in the selection, purchase and/or installation of products within the category they are judging. To help your presenter best use the very limited presentation time with the judges, please advise him or her that the judges have reviewed the application and materials that your company submitted prior to judging. Have your presenter read the Presentation Tips.


Presentation Tips

Make certain you are the most appropriate person to present this product to the SIA NPS judges. This presentation needs to be technical in nature – it is not meant to be a marketing or sales presentation. Judges value a presenter with substantive knowledge over a well-polished presenter. SIA NPS judges are highly skilled and experienced in security technology design and application. It is a requirement for their position. Each judge possesses a minimum of 10 years experience in the selection, purchase and/or installation of products within the category that they are judging. Please be familiar with the application submitted by your company. The judges will have reviewed this information, and, in most cases, will have visited your website prior to your presentation. You should avoid duplicating the information your company has already submitted. Be direct and concise in your presentation. Focus on what specifically sets your product apart. You are advised not to pull content from sales and marketing materials.

Explain what is new about your product. Convey what value it brings to the category and why you selected the category for your entry. Allow 50-70 percent of your presentation time for judges' questions. Live demonstrations are best. Judges want to see your product in action whenever possible; they do not want to be handed a plastic, hollow, inoperable prototype, and they do not want to rely on photographs of the products.

BE ON TIME. Plan to arrive 10-15 minutes early for your presentation. Enter the judging room prepared to begin – computers should be powered up with the application open and running, and equipment should be ready for immediate demonstration.

Introduce yourself quickly and move directly into your presentation. You may bring additional pieces of literature to the presentation. Judges will already have the materials your company submitted in the online application.

BE PREPARED TO ANSWER DETAILED TECHNICAL QUESTIONS.

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.