Transforming Customer Acquisition, Service, Satisfaction and Retention Using New Media Platforms

Transforming Customer Acquisition, Service, Satisfaction and Retention Using New Media Platforms

April 12, 2018, 9:45 AM - 10:45 AM

Sands 309 Level 1

Language:
English

Have you ever wondered why or how anyone would use social media for business? This engaging presentation will provide insights and understanding of the tremendous value social media can deliver when managed the right way- helping users build their business by building their value among their community. Attendees will learn how social media can help listen to customers and prospects, relate to their community's issues and concerns, and grow through both new and repeat business. Discover how to plan a social business program, when to ask for help, tools and tactics will all be points of discussion, with lots of examples of success and failure along the way.

Learning Outcomes:
1. Develop a strategic social media plan that integrates with their marketing program to achieve business objectives
2. Build a social profile that is attractive and engaging to customers and prospects, and that will serve as a foundation for their social marketing efforts.
3. Identify target audiences within the social channels and segment them into groups in order to interact with each segment in the way most useful to that audience.

Show

  1. Show SIA Education@ISC

Categories

  1. Track
    Dealer, Installer, Integrator Business Development

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