Smart Home + The Upsell: Using New Technologies to Engage Existing Customers & Grow Your Market

Smart Home + The Upsell: Using New Technologies to Engage Existing Customers & Grow Your Market

April 11, 2018, 9:45 AM - 10:45 AM

Sands 309 Level 1

Language:
English

With the on-demand economy driving changing buying behaviors, security installers must look at how to reframe their business models and offer RMR solutions that feel more appealing for modern consumers. The panel will cover why security dealers can use data to their advantage to build an advantage customer relationship tool and will detail the benefits of being the expert on the block; consumers may hear know about new technology, but if a dealer is marketing locally and promoting themselves as the local go-to guru for smart home and home security, they can reap the benefits of big companies trying to capture consumer mindshare. Hear from integrators, IoT experts and home security professionals who will give a perspective of which technologies will transform the security market in the future.


Learning Outcomes:
1. Review new technologies and devices in smart home are driving adoption, attention and awareness.
2. Discover applicable and measurable tactics, techniques, promotions and tools you can use to engage existing customers and expand into new markets.
3. Summarize the value of being the local expert, learn ways to capitalize on big companies spending marketing dollars to educate consumers and turn data into leads.

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Categories

  1. Track
    Security Megatrends

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