The Art of Client Loyalty – How to Build, Earn, and Retain Loyal Clients

The Art of Client Loyalty – How to Build, Earn, and Retain Loyal Clients

April 10, 2018, 11:30 AM - 12:30 PM

Sands 309 Level 1

Language:
English

How likely are your clients to do repeat business with you? Loyal clients are your most valuable customers and happy customers spend more money and more often. A happy customer is someone that will bring their business back again and again, and cut down on your own efforts to attract new business since they are usually willing to refer others to you. In this session, attendees will examine how to create customer loyalty, how to determine the wants and needs of customers, and how to deal with difficult customers.

Learning Outcomes:
1. Recognize the traits of a loyal customer and the importance of customer loyalty to the success of an organization.
2. Develop strategies and techniques for determining the needs and wants of a customer.
3. Examine difficult personalities of customers and how to use that information to provide better service.

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