Webinars

Our free webinars are an extension of the ISC Education program found at ISC West and ISC East, offering physical security and network professionals a forum for ongoing training and education between the ISC Events. As an extension of ISC Education, the webinars will cover the most relevant topics and cutting-edge technology for the entire industry with specific sessions to meet the individual needs of the dealer/installer, integrator, and end-user of security all presented by industry-leading experts.

Each month, as part of our Online Learning Series, you’ll have the opportunity to interact with an industry expert as they give a presentation on a current industry hot topic. Attending a webinar is just like attending a live conference session- including the opportunity to ask questions of the speaker- but all from the convenience of your desk. And we archive our past webinars so if you miss one, you can always go back and watch it later.

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Webcasts

Salesperson 3.0: How Security Salespeople Can Use The Internet To Sell More Right Now

The internet has forever changed the profession of selling. In this innovative session you’ll learn :

• Easy ways to prospect for new customers using the internet
• How to use Facebook, LinkedIn, Twitter, email, text messaging, teleseminars, webinars and more to increase prospects, leads and sales
• Automated selling practices to up-sell, cross-sell and retain customers
• Free tools to help you sell more with less stress

Our instructor is a certified internet marketing specialist who has personally trained 3 salespeople in this industry to Rookie-of-the-Year status. He’s also trained many award winning salespeople in this industry and brings this session to teach you things you can use right now for higher profit sales in the internet era. As an added bonus, all attendees will receive the eBook, “9 Lies About Selling”.

View the webcast here.

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8 Things You Can Do Right Now To Improve Website Results in 2010

In this action packed hour, you’ll learn 8 free or low cost ways anyone can use to improve website marketing results:

• Uncover easy ways to soar to the top of Google rankings
• Convert more website visitors into leads and customers
• Discover how to DOUBLE your number of website leads
• Get insider’s secrets at improving lifetime customer value

Presented by electronic security industry veteran and internet marketing expert Brian Offenberger, this webinar provides put-to-work-now information any company can use for better web marketing results in 2010.

View the webcast here.

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Making Sense out of Physical Security Information Overload 

Managing security operations in medium to large enterprises can be a challenge in today's world of ubiquitous electronic systems due to information overload. Rapid assessment and efficient response to alarms, events, and other stimuli can overwhelm even an experience operator. Physical Security Information Management (PSIM), when properly deployed, can reduce a data storm to actionable intelligence. The purpose of this webinar is to describe some of the best practices used to model, filter, and provide context for PSIM in order to improve the efficiency of security operations. It will also introduce some emerging technologies that we might expect to see in the future which leverage immersive user experience technologies to bring PSIM to a new level of maturity.

View the webcast here.

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Intelligent Storage in the Camera: Solving IP Camera Bandwidth and Storage Problems

The traditional centralized approach to IP video storage creates a variety of challenges, including bandwidth issues, added equipment and storage costs, system reliability, quality compromises, and more. Putting intelligence and mass storage right in the camera solves these problems. Join security expert Doug Marman of VideoIQ for this live webinar in which we will explore why the traditional data-centric approach to IP video is not ideal, and how adding intelligent storage to the camera delivers big benefits to end users and solution integrators alike.

Attendees will discover how:

• The traditional approach to IP video creates problems and increases costs
• Adding intelligent storage to the camera transforms IP video storage
• Cameras with intelligence can notify users of potential security breaches, changing video from just recording a crime, to preventing it
• The new system architecture improves performance and storage reliability
• Real-world organizations of all sizes are adopting this ‘added intelligence’ approach with great effect.

View the webcast here.

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Free and Do It Yourself: Top Tools for Online Marketing

Brian Offenberger, Owner, Security Selling

Low on budget? You can still evaluate your online marketing with these key do-it-yourself tools. Best of all, they’re free! Online marketing expert Brian Offenberger shares:

• Free tools that let you see exactly what Google sees when it indexes your website
• Free tools to help you select the keywords most profitable to your business
• Free ways to identify link partners, find broken links, check page rank and more
• Eight free ways to spy on your competition — and a few cheap ways they hope you never learn
• The power of using common Internet tools in uncommon ways

Watch your results soar in less than 90 days after attending this highly informative session.

View the webcast here.

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Digital Video Asset Management for Law Enforcement

John Sandeman BA, Unit Commander, Toronto Police Service

This webinar will help move organizations in the direction of achieving a digital video asset management solution (DVAMS) from crime to arraignment. This session will share the knowledge gained from the 5th largest municipal police force in North America. Topics will include: Network Transmission of Video Evidence Files such as booking, interviews, breath tests, CCTV and in car cameras. Issues involving verification of file contents through MD Hash, Latency and Jitter Issues, Quality Control, Retention and Storage, Distribution, Content Management, Chain of Custody, Touch Screen, Fiber Optic Deployment. The webinar will include screen shots of a new digital asset management system that has been developed by Toronto Police Service. (for law enforcement agencies, police, border patrol and military)

View the webcast here.

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IP Based Access Control:
Which type is right for your applications?

Steven Van Till, President and CEO, Brivo Systems 

IP-based access control is more than plugging hardware into a network or using a browser to view and edit data. On the contrary, there are at least three distinct types of IP-based access control systems available on the market today – embedded, server-based, and hosted – and each one has specific applications that best fit customer requirements. This session will profile these three alternatives in terms of: architecture, cost, performance, and target applications. Three real-market case studies (one per architecture) will be used to illustrate the different systems and to discuss the pros and cons on each: a secure government SCIF, a secondary education campus, and a national retail chain. (For security installers seeking product insights, sales professionals who want to know where each type of IP access is most appropriate, and end-users who may be trying to sort out competing vendor claims.)

View the webcast here.

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The 'Right On, No Bull' Guide to Generating Leads in a Tough Economy

Sponsored By Johnson Controls
Brian Offenberger, Owner, Security Selling

No matter how technically competent you may be, you’ll struggle and maybe even fail without a system that produces a consistent supply of quality sales leads. Despite the tough economy, internet marketing expert and 21 year security industry veteran Brian Offenberger will show you:

• Why the internet is the perfect place to generate sales leads for security and life safety companies
• 10 practical ways to use the internet to generate leads
• 5 ways local dealers can use web marketing to beat the nationals
• Free resources you can use to help your internet marketing
• Easy ways to use social media to generate business

This session is packed with put-to-work now tips any company can apply for more quality leads and more sales.

View the webcast here.